Not having a plan for your business is like playing bumper cars while blindfolded with your business. Hoping to succeed but not getting very far. Here are some tips to help you avoid the pitfalls most new side hustlers make:
Your plan should answer the following questions-
What need does your product or service meet?
Who is the customer with this need?
Why do you want to fulfill this need?
How are you going to fulfill this need?
What are your core values as a business?
What is going to set you apart from your competitors?
Where will you reach these customers?
Answering those questions will help you define:
A mission statement
Your target market
Your company’s core values
Marketing positioning statement
Marketing Strategy
Brand voice/personality
Once you’ve created your business roadmap, you can now focus on the fun stuff.
Your visual identity!
Logos
Website
Packaging
Product design
Content creation
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